Art/Design/Animation: Wesley Gunn
Development: HAM
Client: MRM / General Mills
When MRM partnered with General Mills to make a new Cinnamon Toast Crunch game, they reached out to me on the heels of the successful Legend of Fat Ninja game launch. The idea was simple, a fun game for kids an adults starting the CTC Squares characters that are very popular and iconic. The CTC Squares had wild personalities, giving us a great starting point to work from. And as they were known to be cannibals, we tough an endless runner (where you try to avoid being eaten while eating other squares!) only made sense.
Working closely with the producers we developed the game concept. I built out wire frames and various art samples for consideration. And when we landed on the style and fleshed out all the game needs, I went to work on the art and animation. From there the dev team was brought on. And while hey were busy coding the game I was busy building out the UI design.
The end result was a game that launched with great fan fair and received a warm welcome from the CTC and gaming communities. and made many people, myself included, hungry for those crazy squares!
