Art/Design/Branding/Motion Graphics: Wesely Gunn
Clients: Wesley Johnson, Pea3
// All art on this page has been up-scaled with AI for better viewing. Minor degradation has occurred but it’s better than a pixelated upscale //
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When Wesley (yes the clients name is Wesley too!) reached out about starting an ESports team, he asked me to do the whole branding. Starting with the M (for MystiC) logo, we slowly built out a look and feel he was happy to dawn and push to the world. Taking on a unicorn as a mascot, we incorporated it into the logo, but gave it the logo icon tattoo and glowing pinkish/red eyes to match it’s mane and horn. We added in the blood spatter to give it a more violent feel, matching the feel of the games that they would be playing.
The dark tones with neon highlights gave it a bit of a retro-futuristic look. The full-body mascot wears a leather outfit with the neon pink/blue shirt for a pop of color. And those colors are used across all Twitch and social assets to keep them all in the same family.
Lastly, I put together a promotional video for the announcement of the team/launch of Mystic. I sourced the audio, edited the source video, then animated it and exported it for release. It was received with great success.
